Case Studies

Case Studies

Real work, real numbers.

Annapurna PG: 5,800+ enquiries from Google Search

Google Search lead-gen for three Bangalore PGs since Oct 2023, with average cost per click down 62%.

MyRafiky: 5,600+ enquiries and 1.1 lakh therapy chats

Google, Meta and SEO for an online therapy brand in a policy-restricted category. Organic clicks up 60%.

Energyman: 860+ solar leads, brand to website

Brand positioning, website and Meta lead-gen for a solar and power dealer working with Waaree and Luminous.

Kurangu Pedal: 4.5 Cr+ impressions for a Tamil film

Meta marketing from theatrical release through the Amazon Prime OTT push, with influencer marketing alongside.

VST BYD: 600 leads in one month

Google and Meta lead-gen for three EV models, with a dedicated landing page built for each.

NestPilot: 8x return on ad spend

Meta lead-gen for DhiGrowth, a PG management SaaS, returning eight times the ad spend in converted business.

Niirahhs: 1.5 Cr+ people reached

Awareness and hyperlocal walk-in ads for a wellness brand in Coimbatore, with 200+ calls from call ads.

Hospitality · Google Search

Annapurna PG, Bangalore

Lead generation on Google Search for three PGs in Bangalore, running since October 2023 and relaunched in November 2025.

5,865enquiries: calls, form fills, chats and direction requests
62%drop in average cost per click, Q4 2023 to Q3 2026
97%of clicks came from mobile
1,250conversions in the best month, April 2026

What we did

  • Google Search campaigns across the Horamavu, Marathahalli and Kalyan Nagar PGs
  • Keyword focus on high-intent searches such as “ladies pg near me” and “coliving bangalore”
  • Tracking of calls, form fills, chats and direction requests as enquiries
  • Account relaunch in November 2025
Online therapy · Google Ads, Meta, SEO

MyRafiky

Google Ads, Meta and SEO for an online therapy brand, with ad creatives built to stay within health advertising policy. Most ads in this category run policy-limited.

5,668Google enquiries in 12 months: calls, form fills, chats and direction requests
1.14 lakh+therapy conversations opened on Meta
+60%daily organic clicks from SEO
4.7 → 2.0average position in Google search

What we did

  • Google Search campaigns on Target CPA, the best converting at over 25%
  • Meta messaging campaigns that reached 1.25 Cr people, plus community meetup campaigns
  • Health-policy-safe creatives for Google and Meta
  • SEO tracked in Search Console: 44,920 organic clicks over 16 months
Solar & power dealer · Full stack

Energyman

The full-stack engagement: design, brand positioning, the website at energymanindia.in, marketing and Meta lead-gen, including the Waaree and Luminous work as their official dealer.

866form leads through Meta
2.74Lpeople reached
5campaign themes: solar subsidy, rooftop subsidy, Waaree meter, Waaree solar and Tamil Nadu leads

What we did

  • Design and brand positioning
  • Website at energymanindia.in
  • Meta lead-gen for solar and smart meter campaigns
  • Marketing and lead-gen for Luminous through the dealer
Film · Meta, influencers

Kurangu Pedal

Marketing for a Tamil film for SK Production and Montage Production, from theatrical release in May 2024 through the Amazon Prime OTT push and a 2026 re-run. Influencer marketing ran alongside.

4.55 Crimpressions
9.47Lclicks and landing-page views
86.9Lpeople reached in one awareness burst
1,825chats, plus 102 calls from call ads

What we did

  • Theatrical launch, then the Amazon Prime OTT push across Tamil Nadu, Kerala, Bengaluru and Telugu markets
  • An always-on video series in Tamil, Kerala and other states
  • A second wave in the Kongu region in August 2024
  • A Parasakthi release tie-in in December 2025, then a 2026 re-run
  • Call ads around Tiruvannamalai, Singaperumal Koil and Chennai
Automotive · Google Ads, Meta

VST BYD

Digital partner to VST BYD, an official BYD dealer: Google and Meta lead-gen, a landing page for each model, and social media management.

600leads and conversions in one month, October 2024
3EV models: eMAX 7, SEAL and Atto 3
3.45%click-through rate on Google Search
1.27Lpeople reached on Meta

What we did

  • Google Search campaigns across the three models
  • Meta lead campaigns for each model
  • A dedicated landing page per model on vstbyd.co.in
  • Social media management
SaaS · Meta lead-gen

NestPilot by DhiGrowth

Meta lead-gen for NestPilot, the PG management software from DhiGrowth.

8xreturn on ad spend, with Meta as the only channel

What we did

  • Meta lead-gen campaigns for a B2B software product
Wellness · Meta

Niirahhs

Awareness and hyperlocal walk-in advertising for a wellness brand in Coimbatore.

1.58 Crpeople reached
2.10 Crimpressions
212phone calls from hyperlocal class call ads
27,051video views

What we did

  • Awareness videos across Coimbatore
  • Hyperlocal call ads driving walk-ins to classes
  • Video-view and messaging campaigns

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